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Richard Nilsson is an entrepreneur and senior advisor with more than two decades of global experience building, scaling, and transforming businesses across Technology, Media, Hospitality, Travel, Lifestyle, Luxury, Healthcare, and Pet Tech sectors.

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As Founder and Managing Partner of RPN CAP, Richard brings a distinctly hands-on, execution-led approach to strategy, transformation, and value creation, working directly with founders, C-suite executives, and boards to drive measurable commercial outcomes.

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Strategy Meets Execution

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Richard has built his career at the intersection of corporate strategy, digital innovation, and operational execution. His work spans large-scale digital and AI transformation programs, go-to-market acceleration, platform and brand build, and enterprise technology modernisation across global organisations and high-growth ventures.

He is known for translating complex strategy into action, designing growth-oriented digital architectures, building data-driven organisations, and leading multi-market transformation initiatives with clear accountability and impact.

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Builder, Operator & Venture Creator

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Beyond advisory work, Richard is a builder by nature.

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He co-founded Lifestyle Asia, one of Asia’s first luxury digital media platforms, later acquired by Hubert Burda Media. He currently leads MyPetGo, a category-defining AI-driven pet health and longevity platform and ecosystem, and has founded, owned, and operated ventures across media, hospitality, technology, and lifestyle sectors.

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His experience spans the full venture lifecycle, from ideation and build, to scale, strategic partnerships, and exits.

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Capital, Ventures & Strategic Investments

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Through Rhino Ventures Global, Richard has advised, co-built, and selectively invested in early-stage and growth ventures with a focus on technology, sustainability, wellness, and platform-based business models.

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He has also worked closely with Burda Principal Investments, advising on venture capital transactions, portfolio strategy, and investment opportunities across the VC ecosystem. This experience has given him deep insight into how institutional investors evaluate growth, risk, and long-term value, perspective he brings directly into his advisory, M&A, and venture-building work.

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This combination of operator, advisor, and capital-side experience allows Richard to bridge strategy, execution, and investment thinking in a way few advisors can.

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Enterprise Advisory Experience

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Richard has delivered extensive strategic advisory work for Hubert Burda Media globally, supporting digital business model innovation, brand modernisation, international expansion, and portfolio growth strategies.

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His work contributed to audience development, content monetisation, and enterprise-level digital transformation across multiple markets—helping strengthen Burda’s global media footprint and long-term competitiveness.

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Perspective & Philosophy

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Richard’s passion for the luxury, lifestyle, hospitality, and travel sectors stems from a deep appreciation for craftsmanship, creativity, and human experience. This sensibility informs his approach to strategy and transformation, where understanding brand essence, cultural relevance, and customer emotion is as critical as operational excellence and financial performance.

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Across advisory, M&A, venture building, and AI-enabled transformation, Richard embodies RPN CAP’s philosophy: working shoulder to shoulder with leadership teams to build stronger businesses and create durable, meaningful value.

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Background

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Richard is a graduate of the Swedish School of Entrepreneurship and an alumnus of Harvard Business School and INSEAD. He brings a global perspective shaped by operating across Europe, Asia, and North America, and by working with both founder-led businesses and large, complex organisations.

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